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I was wondering yesterday if staying in RTNDA is the best idea for Family Life Radio. I still haven’t decided that it is for sure, but today was a much better day at the RTNDA. Today was the first day that I felt like radio is even a thought in the organization. Most everything is focused toward TV. Don’t get me wrong. It IS fun to hear about and I can definitely relate! It even makes me wonder if I should go back to TV since I keep hearing how someone who can shoot video, report, edit on a laptop, and post to the web is a valuable commodity these days. Hmmm. That’s me! Of course, I keep hearing by “valuable” they don’t mean as much $$ as the big anchors used to pull down. It sounds like there will be less and less of those over time too.
But, I really do feel called to Family Life Radio right now. That means I need to figure out how to take these TV centered workshops and glean info for my radio job. Today was a big help. One workshop was even ALL radio! The latest in recording devices for the field. Nice stuff to know!
Also, today was the NAB/RTNDA Radio Lunch. Great info on the projected future of ad revenue. To summarize, Radio, TV and the internet are not drawing the dollars when compared to who uses the medium. Radio especially is loosing out. Newspapers, magazines and the Yellow Pages are pulling way more ad revenue than the eye balls they are drawing. Eventually advertisers will figure this out and newspapers and the yellow pages will lose more and that $$ will migrate to radio, TV and online. Pretty sweet! It doesn’t affect us directly since we are listener supported. Still. It’s nice to have a healthy industry!
Back to whether to stay in RTNDA. I’m going to have to go through my notes and determine if staying in justifies the station paying over $1,500 for this visit plus the yearly dues. If I have enough useful information to share with my team back home that will help a lot. There IS a benefit for me to be in the industry loop. I do feel much more connected to what is going on thanks to this trip. That is certainly worth a lot too.
